Resources > Digital Marketing > 7 Secrets to Building a Digital Marketing Strategy That Works
7 Secrets to Building a Digital Marketing Strategy That Works
Digital marketing professionals in Winnipeg | Credit: Freepik
Table of Contents:
- Introduction
- Start with Thorough Research
- Set Realistic, Measurable Goals
- Focus on Storytelling
- Leverage the ‘80/20 Rule’ for Social Media
- Stay Consistent Across Channels
- Collaborate with Influencers
- Offer Irresistible Incentives
- Optimize Your Campaign with Local SEO
- Track Your Performance Regularly
- Stay Ahead with Emerging Trends
- Partner with a Digital Marketing Expert
Introduction
What makes a digital marketing campaign truly successful? For businesses in Winnipeg, leveraging the expertise of a local digital marketing agency in Winnipeg can make a huge difference. Whether you’re a growing SMB new to online marketing or an established brand looking to refine your current strategy, this guide will walk you through key steps to take your campaign to the next level.
Start with Thorough Research
Successful campaigns begin with a deep understanding of your target audience and competitors. Research their demographics, interests, habits, and pain points. For example:
- What age group are you targeting?
- What does your target audience do for work?
- Where are they located?
- What are their online habits?
Google’s ad settings can provide insights into how customers are categorized based on their behaviour. Use these insights to shape your campaign and ensure it resonates.
Additionally, research how competitors in Winnipeg approach their SEO strategies. Analyze their websites, social media, and content to identify what works and how you can differentiate yourself. A Winnipeg SEO expert can help you uncover opportunities and fill gaps in your market.
Set Realistic, Measurable Goals
Having clear objectives helps you track success. Use the SMART framework:
- Specific: Define exactly what you want to achieve (e.g., increase website traffic, gain XXXX followers, etc).
- Measurable: Track KPIs. Metrics like website visits or social media engagement rates.
- Achievable: Set goals within your current resource capacity.
- Relevant: Focus on goals that align with your overall business objectives.
- Time-bound: Attach a timeline to your goals. (e.g., increase sales by XX% this quarter)
Tip: “Increase Instagram engagement by 10% in three months” is far more actionable than “grow our social media.” Partner with a digital marketing agency in Winnipeg and request an audit of your marketing efforts, they should help you identify your SMART goals.
Focus on Storytelling
Emotions play a significant role in purchasing decisions. Use storytelling to connect with your audience on a deeper level. Highlight how your product or service solves their problems or enhances their lives.
For instance, if your Winnipeg-based business offers eco-friendly products, tell a story about reducing environmental impact. Showcase testimonials and real-life benefits that make your offerings relatable and engaging.
A real life marketing example would be Tylenol. With their catchphrase: “Get back to normal.” Accompanied with visuals that show a pain-free dad playing with his kids, or an office worker being productive sans migraine. This shows your audience relatable scenarios of what their life could look like with your product or service.
Leverage the ‘80/20 Rule’ for Social Media
A great rule of thumb is to spend only 20% of your time promoting your products and 80% engaging with your audience and sharing value. Building relationships with your audience through humour, helpful tips, and relatable content makes your brand more approachable.
Determine your brand voice—whether professional, friendly, or quirky—and use it consistently across platforms. Engaging content keeps your audience connected to your brand, increasing loyalty and driving conversions.
Stay Consistent Across Channels
Consistency is key to building trust and recognition. Use your brand colours, logo, and tone consistently across all digital channels, from your website to your social media accounts.
Consistency is also the key factor of popular SEO principle: NAP (Name Address Phone)
This principle states that your business’s name, address, and phone number have to be accurate and the exact same across all websites, social media platforms, and listings for Google to rank your site properly.
Stay active on platforms where your audience spends time. In Winnipeg, this might include Facebook for local engagement, Instagram for visually driven campaigns, or LinkedIn for B2B interactions. A local marketing agency in Winnipeg can help tailor a strategy that fits your audience and ensures consistency.
Collaborate with Influencers
Influencer partnerships can give your campaign an instant boost. Influencers already have an established audience, making them valuable allies for promoting your products. Choose influencers whose followers align with your target audience to maximize impact.
For example: If you’re marketing a local Winnipeg service, partner with a Manitoba-based influencer who resonates with your community. Consider offering them unique discount codes to incentivize their audience and track conversions effectively.
This is similar to User Generated Content (UGC). UGC refers to any form of content—text, images, videos, reviews, or posts—created by individuals rather than brands. This type of content is often shared publicly by customers who have experienced a product or service. UGC is powerful because it fosters authenticity, as people tend to trust recommendations from others over corporate advertisements.
Offer Irresistible Incentives
Who doesn’t love freebies? Offering a small bonus to customers who sign up or make a purchase can increase engagement and build goodwill. For instance:
- A free tutorial for subscribers.
- A discount on their next purchase.
- A gift with a specific purchase.
- Free shipping
- Referral discounts
These perks create a win-win scenario—customers feel valued, and you gain loyalty. For Winnipeg businesses, localized offers such as discounts for first-time customers in the area can make your marketing even more effective.
Optimize Your Campaign with Winnipeg SEO
To ensure your campaign reaches your target audience, focus on search engine optimization (SEO). By using relevant keywords, you can drive more local traffic to your website. Equip an SEO keyword tool to help you find relevant, high-volume keywords for your brand.
Include local landmarks or Winnipeg-specific terms in your content, utilize Google My Business, and prioritize mobile users on your website.
SEO doesn’t just improve visibility; it also ensures your content resonates with the local community. Searching up ‘digital marketing Winnipeg’ on Google is a great start to find SEO agencies near you.
Track Your Performance Regularly
To know what’s working and what’s not, use tools like Google Analytics, social media insights, or dedicated reporting tools from your marketing platform. Track metrics such as:
- Website traffic
- Social media engagement rates
- Conversion rates
- Time on website
Reviewing these metrics allows you to make data-based decisions and tweak your campaign for maximum impact.
Stay Ahead with Emerging Trends
Digital marketing is ever-evolving. Stay informed about new platforms, algorithms, and techniques to keep your campaigns relevant. For instance, short-form video content like TikToks or Instagram Reels is currently king in the realm of content. Experiment with these formats to see what resonates with your audience.
Local businesses in Winnipeg can also benefit from incorporating Winnipeg-specific themes or events into their campaigns to boost local engagement.
Partner with a Winnipeg Digital Marketing Expert
Creating a successful digital marketing campaign takes time, effort, and expertise. From optimizing your online presence with Local Winnipeg SEO to crafting compelling content that resonates, there’s a lot to manage.
At Nutech Digital, we specialize in helping businesses in Winnipeg with their online presence. As a trusted digital marketing agency of over 25 years, we’ll help you design, implement, and optimize a campaign tailored to your unique needs.
Ready to take your digital marketing strategy to the next level? Contact us today and let’s build a top ranking campaign for your business goals.